The use of TikTok for B2B companies is a reality, as more and more brands are betting on being part of this platform. In fact, it is one of the most recent social networks to join the top 20 platforms that brands take advantage of to increase their visibility, create brand recognition and build audiences around them. Undoubtedly, TikTok for B2B companies is a must because it helps to generate more sales.

In order to get the most out of TikTok for B2B companies, you must first study what is the buyer persona of the brand and if it is present in this social network, what are the insights on which you are going to work and how you will communicate in this medium.

In this new Crehana for Business article, we will talk about how TikTok works for B2B companies, how to create an account and sell through this social network, and what strategies you can implement to increase sales.

How does TikTok work for B2B companies?

According to the specialized portal Statista, the social network for sharing short videos had nearly 76 million downloads in March 2020, at the height of the global pandemic. In total, the number of users amounts to more than 800 million! So, imagine the potential of this social network not to squeeze it and add it to your marketing strategy.

More and more companies and their brands are joining TikTok for B2B (business-to-business) sales, in order to promote and disseminate their products, increase engagement with their target audience, and, therefore, sell more. For this reason, you should be aware of the following aspects:


Now, the answer to how TikTok works for B2B companies follows the same path as the business-to-consumer (B2C) oriented business lines, since this platform consists of creating and sharing short or long videos, with a maximum duration of 60 seconds.

Basically, these multimedia files can include audio and special effects, for a greater connection with your viewers.

As evidenced by Noel Nuez, professor of the online course of Digital Marketing from scratch, “TikTok is a timeless platform”, meaning that your videos can go viral without the need to be related to any current event. Keep this in mind when making your videos and publications.


Part of this operation has to do with the care of video productions and getting the ideas right because it is essentially an entertainment platform.

In the case of TikTok for B2B companies, it is advisable not to mount a super audiovisual production, since the heart of this platform lies in the creation of content by the users themselves, appealing to the genuine and natural. Later on, we will see what strategies you can implement to bill more and more every day thanks to TikTok. Be sure to visit and learn more about how to buy tiktok followers.


Like Facebook and Instagram, TikTok uses algorithms and artificial intelligence to suggest to users what videos to watch, without the need to follow other accounts to consume content. There are also the social network’s own influencers, in this case, tik tokers.

You may be wondering, then, how you can make your content oriented to other companies gain relevance and become part of the algorithm’s recommendation. Below, we will tell you everything you need to know so that your company’s TikTok account has an impact.